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AURA360 & SCORE International announce NBC, OLN
Broadcast schedule for 2005 SCORE Desert Series

Air dates set for Tecate SCORE Baja 1000, Tecate SCORE Baja 500,
SCORE Las Vegas Terrible’s Cup and SCORE Las Vegas Primm 300

PORTLAND, Maine, (Sept. 16, 2005) -- Aura360 and SCORE International, the World’s foremost desert racing sanctioning body, announced today the program schedule for coverage of SCORE’s 2005 desert racing series. SCORE’s 38th Tecate SCORE Baja 1000, 37th Tecate SCORE Baja 500, SCORE Las Vegas Terrible’s Cup I, and 10th SCORE Las Vegas Primm 300 will air on cable network OLN beginning next week. NBC will air a one-hour special of the Tecate SCORE Baja 1000 in December.

Aura360, a firm specializing in the creation and development of emerging event and media properties co-produced the series for both NBC and OLN.
“We wanted to create a comprehensive series that would highlight the adventure and exhilaration of the races and show the true nature of the competitions. Each program will give viewers a behind the scenes look at the event and the diverse athletes that risk their lives to compete,” said Rufus Frost, co-founder of Aura360.

The SCORE Tecate Baja 1000 is the oldest and most well known desert race enticing NASCAR champions, action sports athletes, celebrities, and casino owners to compete. Its magnetism has captivated athletes for over thirty years and has lured celebrities such as Paul Newman, James Garner, and Ted Nugent. This year, nearly 300 entries, competing in 27 Pro and 5 Sportsman classes for cars, trucks, motorcycles and ATVs will participate in the Tecate SCORE Baja 1000. The Tecate SCORE Baja 1000’s sister race, the Tecate SCORE Baja 500, has been equally successful boasting entrants from over 30 U.S. States and a dozen countries.

SCORE’s newest race, the Las Vegas Terrible’s Cup I, was held at the Dirt Track of Las Vegas Motor Speedway and featured a special man-made ‘chunk of Baja’ course.

Just thirty-five miles south of glitzy Las Vegas, near the Nevada/California border, SCORE hosted another notorious desert race. The 10th Annual SCORE Las Vegas Primm 300 boasted a race-record 211 entries from 13 States, Canada, Japan, Mexico and South Africa.

"Our 2005 SCORE Desert Series has been record-breaking and incredibly exciting," said Sal Fish, president and ceo of SCORE International. "Our racers are committed and determined, their race vehicles are phenomenal and their support crews are creative and tireless. We are confident that Aura360 will capture the essence of this year's SCORE Desert Series and the exposure on NBC and OLN will create even greater interest in the World's Foremost Desert Racing Series."

Last year, Aura360 co-produced the 2004 Tecate SCORE Baja1000 for NBC, marking the first time a desert race had been televised on a major national network since 1981. This year the production was expanded to create a complete series of SCORE’s desert races for cable partner OLN, marking a turning point for the sport.

SCORE on OLN 2005 Broadcast Schedule
SCORE Las Vegas Terrible's Cup I – Wednesday, September 21, 6:30 p.m. ET, 3:30 p.m. PT
SCORE Las Vegas Primm 300 – Wednesday, October 12, 6:30 p.m. ET, 3:30 p.m. PT
Tecate SCORE Baja 500 – Tuesday, September 27, 9:00 p.m. ET& PT
Tecate SCORE Baja 500 – Sunday, December 11, 10:00 p.m. ET, 7:00 p.m. PT
Tecate SCORE Baja 1000 – Sunday, December 18, times T.B.A.

SCORE on NBC 2005 Broadcast Schedule
Special of Tecate SCORE Baja 1000 – Saturday, December 10, at 3:00 p.m. ET

SCORE International, founded in 1973 by the late Mickey Thompson and headed by Sal Fish since 1974, continues today as the premier sanctioning body worldwide in the sport of desert racing. SCORE races feature 17 Pro and two Sportsman classes for cars and trucks in the U.S. with 10 additional Pro and three more Sportsman classes for motorcycles and ATVs competing in the races in Mexico.

For information contact:
SCORE International at its Los Angeles headquarters
(818) 225-8402 or visit
the official 2005 SCORE Desert Series website at:

About Aura360
Aura360 is a full-service experiential marketing firm specializing in the creation, management and production of action/adventure event and media properties. Aura360 was founded in 2003 to provide clients with innovative brand integrated marketing services including property creation & development, property representation, event management, TV production and consulting. Current properties include the Jeep® World of Adventure Sports on NBC, The Raid World Championships, TGR, and the SCORE Desert Series.

For more information, please visit www.aura360.com.

For Sponsorship Information, contact:
  Mark Handley (760) 750-1905

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09/23: SCORE: 2006 Schedule Announced
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For Finance Information, contact:

Mark Handley (760) 613-3122

For Sponsorship Information, contact:
Mark Handley (760) 613-3122

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