Final Four 2005 SCORE races to air on OLN;
Tecate SCORE Baja 1000 will also air on NBC
CA (May 26, 2005) -- Aura360 and SCORE International, the World’s foremost
desert racing sanctioning body, announced today that NBC and OLN will televise
programs featuring events from the 2005 SCORE Desert Series. Aura360, a firm
specializing in the creation and development of emerging event and media properties
will co-produce, in association with SCORE, the series with both NBC and OLN.
The launch of a complete SCORE desert racing television package is timely
given the increased interest in the sport by the mainstream media. The Tecate
Baja 1000 is the oldest and most well-known desert race enticing NASCAR stars,
action sports athletes, celebrities, and casino owners to compete. Its magnetism
has captivated athletes for over thirty years and will now be accessible
to mainstream racing fans on network and cable television.
for the events was confirmed after the premiere of film ‘Dust
to Glory’. The 90-minute historical sports documentary directed by critically
acclaimed Dana Brown featured the 2003 Tecate SCORE Baja 1000. ‘Dust
to Glory’ debuted on April 1 to a sold-out crowd in Hollywood and was
deemed “exhilarating” by
“We knew when we selected Aura360 as our television producers that the
coverage will be credible and extensive and this package is even beyond our
Sal Fish, CEO and President of Los Angeles-based SCORE International. “We
look forward to the comprehensive coverage Aura360 will provide of SCORE races,
racers and crews, highlighted with incredible racing action as well as behind-the-scenes
profiles of some of the top desert racing teams in the world.”
all of the upcoming races in SCORE Desert Series will air nationally on OLN.
The cable network has agreed to cover four 2005 events including the
37th Tecate SCORE Baja 500, SCORE Las Vegas Terrible’s Cup I, 10th SCORE
Las Vegas Primm 300 and 38th Tecate SCORE Baja 1000. The Tecate SCORE Baja
500 and Tecate SCORE Baja 1000 will receive particular attention in special
primetime feature programs.
”Desert racing on OLN is a natural fit, especially prestigious best-in-class
events like those in the SCORE desert racing series,” said Marc Fein,
Senior Vice President of Programming and Production. “Our viewers crave
the excitement and thrill of man vs. the elements and these races combine the
terrain with the thrills of an adrenaline-charged, all-out, off-road race.
They also serve as a great complement to our coverage of the Dakar Rally.”
year, Aura360 co-produced the 2004 Tecate SCORE Baja 1000 for NBC, marking
the first time a desert race had been televised on a major national network
since 1981. Given the success of last year’s program and the growing
interest in desert racing, NBC will broadcast another one-hour special of the
SCORE Baja 1000 in December.
“We are excited to bring the action and thrills of desert racing to our
audience,” said Jon Miller, NBC Sports Senior VP of Programming. “The
SCORE Baja 1000 is a grueling event and promises to make for compelling television.”
official sponsors for 2005 are: BFGoodrich Tires-official tire, C.L. Bryant-VP
Racing Fuels-official fuel supplier. Associate sponsors are: Tecate
of Mexico, Instant Mexico Auto Insurance, Las Vegas Events, Herbst Gaming,
Kartek Off-Road, Centrix Financial, Fram, Autolite, Prestone, Bilstein, Signpros,
Fideicomiso Publico para la Promocion Turistica de Ensenada, Cotuco, P.C.I.
Race Radios, McKenzie’s Performance Products, and Advanced Color Graphics.
For information contact:
SCORE International at its Los Angeles headquarters
(818) 225-8402 or visit
the official 2005 SCORE Desert Series website at:
Sponsorship Information, contact: